Influencer culture has reshaped modern marketing, especially in the beauty and skincare industry, where trust and personal recommendations drive purchasing decisions. With the global influencer marketing industry set to reach $24 billion by 2024, brands must navigate this space strategically—balancing promotion with authenticity to build lasting

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Social networking Marketing (SMM) — SMM would be the follow of making use of social media channels to promote business enterprise products or products and services. The usage of social media influencers, typically called influencer marketing, is commonplace in SMM. Even though It's not however as popular as being the strategies over, it is neces

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